Tag Archives: product integration

Ruby’s Pogo

20 Oct

Ruby Skye P.I. and her PogoA camera is an essential component of a digital detective’s toolkit and Ruby Skye depends on her camera a lot.

She puts the photos she takes up on her evidence board, so she prints out a lot of her photos. Sometimes, she needs a photo immediately, that’s why she carries a Polaroid Pogo with a built-in printer. It shoots digital pictures that she can upload to Flickr or her Facebook feed, but it spits out hard evidence of what she’s observed, no matter where Ruby is.

PolaroidPolaroid supplied us with the Pogo that Ruby carries with her and uses to take all her photos.  On set, everyone who touched the Pogo fell in love with it.  There is something really fun about watching the Polaroid picture slide out of the side of the camera. And it doesn’t hurt that once printed, you can peel off the backing and the picture becomes a sticker.


What Do You Think?

12 Oct

Ruby Skye P.I. shoots with Polaroid PogoWe’re all used to seeing ads — on the bus, in magazines, billboards, on TV, even in movie theatres.  Most of the time, they look like ads. They’re separate from the story, articles or content.

Sometimes, the product is shown inside the story — that’s called product placement.  Ruby Skye’s camera is a Polaroid Pogo, given to us by Polaroid as a way of advertising the camera.

There’s another kind of advertising called product integration.  Then it’s not just that you see the product in the story, but it’s part of the story and the characters talk about it.  Ruby, Hailey, Griffin and Diana go to The Dragon Academy.  The Dragon is a real The Dragon Academyschool in downtown Toronto that became part of our story as a way of letting kids and parents know more about the school.  That’s advertising too.

You can see product integration at work if you check out readmysistersreportcard.com.  Remember how in Ruby Skye P.I. and The Case of the Missing Brownies Hailey uploaded Ruby’s report card to the internet?  Well, the report card is a work of fiction, but it’s on a real report card form from The Dragon Academy.  The teachers names are made up, but the principal’s name, Dr. Meg Fox, is real.

There are a lot of rules about advertising to kids; lots of parents, educators and government officials are worried about ads that trick kids or take advantage of them.

We’d like to know what you think about the kinds of advertizing that are part of Ruby Skye P.I. — especially if you’re 16 or under.

Some of the things we’d really like to know are:

Would you rather pay for entertainment yourself or have advertizers pay for the entertainment?

What do you think of product placement and product integration?  Does it make you like products more or less?  Do feel fooled?  Would you rather we stuck to more traditional forms of advertizing?

We’d love your opinions, please share!

The Dragon

3 Aug

My latest video blogging effort tells how our partnership with The Dragon Academy is making our story deeper and richer. If this is the model for financing art and entertainment in the future, then an institution like The Dragon is the ideal partner.

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