News

FOR IMMEDIATE RELEASE

TWEEN WEB SERIES WITH A MESSAGE:

JUST SAY NO TO PLASTIC WATER BOTTLES!

RUBY SKYE P.I. PARTICIPATES IN BLOG ACTION DAY

ONLINE, EVERYWHERE – OCTOBER 15, 2010

Hot on the heels of the highly successful release of their second ‘teaser’ – “Meet Ruby Skye” – the producers of Canada’s first pending digital detective web series for Tweens have committed to doing much more than providing young people with engaging & educational entertainment on the web. They’re taking a plot point and turning it into an environmental call to action!

This Friday, October 15th, the Ruby Skye P.I. Production Blog, – which has been keeping its ever-growing fan-base primed with all the juicy doings behind-the-scenes as the brand new web series prepares its online debut, – begins its on-going social commitment to inform and empower young boys and girls about what they can do to make the world a better place; starting with banning plastic water bottles from their day to day lives, where tap water is a safer and more environmentally-conscious choice.

The message was already on the minds of the series cast and crew during its three-week shoot in Toronto, Ontario.  In “The Spam Scam”, Ruby Skye’s sister Hailey is actively engaged in educating and motivating her community against the use of plastic water bottles – an effort that was supported and sustained by the production itself.  As producer Kerry Young blogs at Ruby Skye P.I.’s pre-launch home, “Starting at rehearsals and all through the shoot every member of our cast and crew was given their own personal stainless steel water bottle and a marker and some tape with which they could make it their own.”

Following the shoot, the social media team members at Ruby Skye P.I. quickly realized they could extend Hailey’s fictional effort into the real world, and involve the web series’ audience in a worthy cause while sharing experts‘ advice on the topic.  Their excitement included participating in Blog Action Day

Cause.org’s annual event that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year’s topic is water.

For more information on eliminating plastic bottled water from your day to day world, just follow any of the links below!

Twitter: http://bit.ly/RSuTb

Backstage Blog:http://bit.ly/RSwbst

Facebook page: http://bit.ly/d9JPr7

Trailer #1 (The Case of the Missing Brownies):http://www.youtube.com/watch?v=BXn2xsrzot4

RUBY SKYE P.I. – The Spam Scam! – is Canada’s first digital detective series for Tweens – and launches on its pending official website on October 25th, 2010.

Ruby Skye P.I. – a digital detective series for Tweens –  is a production of creator Jill Golick’s  Story2.Oh and is produced with the participation of The Independent Production Fund, and the generous support of our sponsors in corporate Canada, local small businesses, organizations and the creative contributions of many, many independent film, video & digital artists. These include:  Berman & Co. The Dragon AcademyEastern Script Inc., Steven Golick at Osler, Polaroid, Post City Sound, PS Production ServicesTEACH Magazine, Fat Cat Wine Bar,  The Big Chill, Believerville Productions, Choroid Films, Inkling Entertainment Inc., Montefiore FilmsBrendan Meadows Photography Inc., Richard Maslove Music, Film & Event Solutions, Total Two-Way – Motorola, Trew Audio, Office Coffee Solutions.

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